5 Tips for Modern Website Design

Modern website design – how modern is your website? It’s the question that many website owners must continually ask themselves, as they seek to remain ahead of the curve in the competitive online world. The world of web design changes so quickly, it can be hard to keep up with the latest trends. Every year sees new features and styles emerge as favourites – and […]

Boost sales without offering discounts

There are lots of ways to boost sales online. Discounts or special offers have always been a great way to attract more custom, especially in the short-term. But what if you simply can’t afford to mark down your products? What happens when the offer ends and your sales return to normal? Why you shouldn’t opt for discounts There’s a real danger that regularly discounting your […]

Creating a Powerful, Clickable Call to Action

If the art of creating a perfect call to action could be bottled and sold, the lucky creator would never need to work again. The mysterious formula for creating the ideal call-to-action is not something that has been perfected yet – but there are definite ways in which you can shape your call-to-action to increase the chances of success and boost those conversions. Here’s how […]

Dynamic Tools To Turn Website Visitors into Loyal Customers

No matter what business or industry you’re in, building web traffic, generating conversions and developing a core of loyal customers is essential. While web traffic is a great indicator of how much exposure your site is getting (and a signal that your SEO efforts are paying off), it’s meaningless if you’re not capitalising on the traffic and turning those visitors into customers. Luckily, there are […]

5 Powerful Techniques To Build Trust

You need to build trust in if you’re running a business online – especially if you’re running any kind of ecommerce venture where customers can purchase from your online store – building a sense of trustworthiness is essential. How are you supposed to convince website visitors to part with their hard-earned money if you can’t convey a trustworthy, honest image? Consumers nowadays are warier about […]

Is Your Website Message Clear?

To run a successful online business, you need to make sure that the website message is clear. If it takes your website visitors five minutes of browsing your website to establish what it is you do, your website certainly isn’t very clear – and it’s unlikely you’ll be converting many leads! Writing a clear website message sounds simple – but there’s actually more to it than […]

Dramatically Improve Website User Experience

The world of user experience (or UX, as it’s known in the industry) is dramatically changing as web developers and content creators continue to discover new ways to enhance visitor journeys online. The downside of this is that it means your website can quickly start to feel outdated or clunky if you don’t keep up-to-date with the latest changes and trends in UX. That said, […]

Is your website working?

Is your website working? With today’s rapidly changing marketing landscape, organisations of all types and sizes have been making use of websites to promote products and services. A website is a wonderful and powerful tool but it is important not to neglect it. It acts as a 24/7 salesman and has the potential to become the most powerful asset of the business as well as a […]

Why you should be using WooCommerce

Woocommerce is an extendable and powerful e-Commerce plugin built to sell just about anything. It was developed to be integrated with WordPress seamlessly while giving developers freedom and store owners ultimate control. Boasting endless flexibility and access to the thousands of free and premium WordPress addons, this is one of the best ecommerce systems available. It’s estimated that over 30% of all e-commerce web stores […]

Why choose WordPress?

Why choose WordPress? WordPress is considered to be the best CMS Platform and is used by millions across the globe. It is regarded as a flexible, open source, responsive, user friendly and SEO friendly Content Management System (CMS). What’s more, it is possibly the most supported platform available with developers worldwide. Understanding the statistics More than 60 million people selected WordPress as their web platform. […]

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