Should You Use Guest Blogging for SEO?

Guest blogging used to be a fantastic way to gain valuable backlinks and boost your SEO. Google and other search engines gauge your site’s value by looking at some of the links which point to your site from other locations around the web. If those sites are of a high quality, and the link is organically placed (not spam), that gives you a nice little […]

Filtering Bot Traffic from Google Analytics

Google Analytics is an essential tool for anyone running a business and attempting to improve their conversion rate. The tool offers excellent insight into the traffic your website is generating, as well as a number of other metrics which can help you to pinpoint the best route to conversion. But with reports now claiming that 56% of all traffic could be coming from bots, how […]

Is Facebook An Effective Marketing Tool?

Effective marketing with Facebook. Just five short years ago, Facebook was a social platform, where friends could update their statuses, share pictures and events, and ‘Poke’ one another all day long. But times have changed, and now Facebook has been taken over by businesses competing for the custom of millions of active users. Facebook has morphed from social tool to marketer’s dream. But how effective […]

The Value of Great Website Content

In a world where content is still the undisputed king, you simply can’t afford not to have great website content. Content affects every element of marketing, from your ability to generate leads to retaining existing customers. If you’re not yet convinced, here are four reasons why you simply must invest in your website content, for the good of your business. It can help your business […]

Supercharge Your Website Copy

Supercharge your website copy by writing persuasively in all elements of your business – it’s what marketing and sales are built on, after all. Nowhere is striking a persuasive tone more important than on your website, where passing visitors can be converted into loyal customers with just a few clicks. If you’re struggling to come up with effective, persuasive website copy, read on for our […]

The Importance of Visual Content

Visual content is really important in online marketing. Like it or not, website visitors make snap judgements, and it can take many of them less than a second to decide whether they like your site, or whether they’re going to try and find an alternative. Visuals are very important to any website visitor – your site’s visuals will dictate their first impression of your site […]

Why Email Marketing Is Still Relevant

With so many different marketing methods open to businesses, it can be tempting to let your email marketing endeavours fall by the wayside. It turns out that this could be a huge mistake. Email marketing is still an enormous part of many businesses’ successes, and it has a multitude of benefits that other marketing disciplines just can’t emulate. Here’s why email marketing is still relevant, […]

Google Removes Right-Hand Ads

Google caused shockwaves in the PPC community back in February when it announced that it was removing advertisements from the right-hand side of its search results page. These ads, which had become commonplace and an enormous part of many business’ PPC campaigns, would be totally removed in favour of ads at the top and bottom of the search result pages. So why did Google make […]

Top Ways To Enhance Your Website Content

If you’re looking for ways to improve your business website, there’s one important component which should be first under the microscope: the website content. The content of your website speaks volumes about your brand and business. It tells potential customers everything they need to know about your company’s professionalism, your ethos and your ability to meet their needs and provide a great service. You could […]

Dynamic Tools To Turn Website Visitors into Loyal Customers

No matter what business or industry you’re in, building web traffic, generating conversions and developing a core of loyal customers is essential. While web traffic is a great indicator of how much exposure your site is getting (and a signal that your SEO efforts are paying off), it’s meaningless if you’re not capitalising on the traffic and turning those visitors into customers. Luckily, there are […]

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