Guest blogging used to be a fantastic way to gain valuable backlinks and boost your SEO. Google and other search engines gauge your site’s value by looking at some of the links which point to your site from other locations around the web. If those sites are of a high quality, and the link is […]
By Coderra Ltd on 2 Jan 2019
Categories: Marketing
Google Analytics is an essential tool for anyone running a business and attempting to improve their conversion rate. The tool offers excellent insight into the traffic your website is generating, as well as a number of other metrics which can help you to pinpoint the best route to conversion. But with reports now claiming that […]
By Coderra Ltd on 15 Sep 2016
Categories: Marketing
Effective marketing with Facebook. Just five short years ago, Facebook was a social platform, where friends could update their statuses, share pictures and events, and ‘Poke’ one another all day long. But times have changed, and now Facebook has been taken over by businesses competing for the custom of millions of active users. Facebook has […]
By Coderra Ltd on 14 Sep 2016
Categories: Marketing
In a world where content is still the undisputed king, you simply can’t afford not to have great website content. Content affects every element of marketing, from your ability to generate leads to retaining existing customers. If you’re not yet convinced, here are four reasons why you simply must invest in your website content, for […]
By Coderra Ltd on 5 Sep 2016
Categories: Marketing
Supercharge your website copy by writing persuasively in all elements of your business – it’s what marketing and sales are built on, after all. Nowhere is striking a persuasive tone more important than on your website, where passing visitors can be converted into loyal customers with just a few clicks. If you’re struggling to come […]
By Coderra Ltd on 20 Aug 2016
Categories: Marketing, Web Design
Visual content is really important in online marketing. Like it or not, website visitors make snap judgements, and it can take many of them less than a second to decide whether they like your site, or whether they’re going to try and find an alternative. Visuals are very important to any website visitor – your […]
By Coderra Ltd on 17 Aug 2016
Categories: Marketing, Web Design
With so many different marketing methods open to businesses, it can be tempting to let your email marketing endeavours fall by the wayside. It turns out that this could be a huge mistake. Email marketing is still an enormous part of many businesses’ successes, and it has a multitude of benefits that other marketing disciplines […]
By Coderra Ltd on 5 Aug 2016
Categories: Marketing
Google caused shockwaves in the PPC community back in February when it announced that it was removing advertisements from the right-hand side of its search results page. These ads, which had become commonplace and an enormous part of many business’ PPC campaigns, would be totally removed in favour of ads at the top and bottom […]
By Coderra Ltd on 29 Jul 2016
Categories: Marketing
If you’re looking for ways to improve your business website, there’s one important component which should be first under the microscope: the website content. The content of your website speaks volumes about your brand and business. It tells potential customers everything they need to know about your company’s professionalism, your ethos and your ability to […]
By Coderra Ltd on 25 Jun 2016
Categories: Marketing
No matter what business or industry you’re in, building web traffic, generating conversions and developing a core of loyal customers is essential. While web traffic is a great indicator of how much exposure your site is getting (and a signal that your SEO efforts are paying off), it’s meaningless if you’re not capitalising on the […]
By Coderra Ltd on 23 Jun 2016
Categories: Marketing, Web Design
When it comes to small businesses in the online realm, it’s not always a case of, “If you build it, they will come.” There are so many competitors across every industry now, that effectively promoting your business online means making your voice heard and standing out in the crowd. As a small business, you might […]
By Coderra Ltd on 21 Jun 2016
Categories: Marketing
Bio page design Every business website needs a bio page or about page. Plenty of visitors will head to this page immediately after landing on your website to find out more about the kind of business you are – and if your About page is weak, off-message or poorly worded, you might find these visitors […]
By Coderra Ltd on 20 Jun 2016
Categories: Marketing