Every online business needs a coherent SEO strategy – but you can’t optimise your website for search engines unless you’ve chosen the keywords you wish to target. Keyword research is an incredibly important part of SEO – it really can’t be overstated how vital it is to conduct the appropriate research and choose the right keywords. Here are our top tips to help you carry […]
Guest blogging used to be a fantastic way to gain valuable backlinks and boost your SEO. Google and other search engines gauge your site’s value by looking at some of the links which point to your site from other locations around the web. If those sites are of a high quality, and the link is organically placed (not spam), that gives you a nice little […]
WordPress security should be one of your first considerations when setting up a website. If your business is one which relies heavily on its WordPress website, you’ll know just how important it is to thoroughly protect and secure your site. A threat to your WordPress site is a threat to your entire business – malicious hackers could wreak havoc if they manage to gain access […]
What are the web design trends 2017? We’ve previously posted about design trends in 2015 and 2016 but web design is a fast paced industry where trends and standards change each year. While there are timeless principles, designers are always looking at how to make sites easier to use while giving the best aesthetic experience. We’re all copycat creatures that look at how other websites […]
Last year we promoted a post about the trends in web design for 2015, here is a great infographic by Costal Creative that discusses web design trends 2016. Let’s take a look!
Google Analytics is an essential tool for anyone running a business and attempting to improve their conversion rate. The tool offers excellent insight into the traffic your website is generating, as well as a number of other metrics which can help you to pinpoint the best route to conversion. But with reports now claiming that 56% of all traffic could be coming from bots, how […]
Effective marketing with Facebook. Just five short years ago, Facebook was a social platform, where friends could update their statuses, share pictures and events, and ‘Poke’ one another all day long. But times have changed, and now Facebook has been taken over by businesses competing for the custom of millions of active users. Facebook has morphed from social tool to marketer’s dream. But how effective […]
Viral content is what all digital marketers strive for. Producing information that is useful or valuable enough to go viral, share and re-share on social media is key. Content marketing is used in SEO for visibility and brand awareness as well as to drive sales. But how do you get your content to go viral? Let’s take a look.
Create the perfect social posts for your social media campaign, from post length to image size and positioning. Each social media is slightly different but with a little help from this guide you’ll be posting the perfect posts every time!
Social media sharing has become a part of all our lives. Everyone seems to be glued to their smartphone or tablet, addicted to some form of social media. How did we get here? Let’s take a look!