Is your website working? With today’s rapidly changing marketing landscape, organisations of all types and sizes have been making use of websites to promote products and services. A website is a wonderful and powerful tool but it is important not to neglect it. It acts as a 24/7 salesman and has the potential to become the most powerful asset of the business as well as a central hub for all marketing efforts. Because of this it is important to spend time, money and effort on your website to keep it functional, and offering better user experience.
Questions to ask
- How long ago was it that your website was last updated?
- Are you getting sufficient traffic?
- Has your website been increasing your customer base?
- Does your website stand out from your competitors?
- Is your website working for you?
The fact is that a good website not only assists in e-commerce, but also serves the different tertiary and secondary objectives of the organisation. Some of the important roles that are played by websites include business development through customer acquisition, reputation management, CRM, brand building, image building, opinion building and the like. A properly performing website will attract traffic and ensure that the target audiences return and recommend it to the others.
Tips to improve website performance
- Design and beauty: First impressions are visual in nature. The target audience might dislike or like something within seconds of what they see. Clarity, design and beauty are what is taken into account. A well-designed site can prove to be an effective mechanism to increase traffic and enhance lead generation. On the other hand, a poorly designed site would encourage users to leave the web page. Users will not see your content or products – no matter how good they are.
- Superior content: It is without doubt that content is king. Offering unique content that is useful to your customers will increase repeat visits and enquiries. Pairing this with social media and sharing, you can increase awareness of your business through direct referrals. Great content and social sharing also help with search engine optimisation. This helps to boost your website in Google.
- Design compatibility: Your website should be responsive to mobiles, desktops and tablets. The key is to make the website as easy to use as possible, with as few clicks as possible to sale. Responsive websites reduce the barriers to sale, which will increase your conversions.
- Navigation: Make it as easy as possible for a customer to find what they are looking for. Don’t bury your content in hundreds of clicks. Categorise it, tag it, and make sure it is optimised for Google.
- User behaviour analysis: Experts advise site owners to regularly revise and supervise the overall performance of their websites. It would be wise to make use of Google Analytics regularly to monitor user engagement and for analyse behaviour. Having adequate visitor data can help you to derive an insight as to what is liked by the users about the website.
Is your website working? Does it require some attention? If you need some help getting your website up to date get in touch!