Cost-Effective Ways to Promote Your Small Business Online

When it comes to small businesses in the online realm, it’s not always a case of, “If you build it, they will come.” There are so many competitors across every industry now, that effectively promoting your business online means making your voice heard and standing out in the crowd. As a small business, you might not have access to enormous reserves of funds allocated towards […]

Writing a Powerful Bio Page

Bio page design Every business website needs a bio page or about page. Plenty of visitors will head to this page immediately after landing on your website to find out more about the kind of business you are – and if your About page is weak, off-message or poorly worded, you might find these visitors leave your site and never return! The importance of writing […]

5 Powerful Techniques To Build Trust

You need to build trust in if you’re running a business online – especially if you’re running any kind of ecommerce venture where customers can purchase from your online store – building a sense of trustworthiness is essential. How are you supposed to convince website visitors to part with their hard-earned money if you can’t convey a trustworthy, honest image? Consumers nowadays are warier about […]

Is Your Website Message Clear?

To run a successful online business, you need to make sure that the website message is clear. If it takes your website visitors five minutes of browsing your website to establish what it is you do, your website certainly isn’t very clear – and it’s unlikely you’ll be converting many leads! Writing a clear website message sounds simple – but there’s actually more to it than […]

Benefits of using social media for marketing

Social Media such as Twitter, LinkedIn and Facebook are three of the best marketing tools available to boost traffic, create a buzz around your products and services and make sales. If you are trying to boost the popularity of your website you should be making use of social media in your business. How can it benefit the business? Credibility: Having a large following of people […]

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