Penny & Eddowes is a Nantwich builders and carpentry firm which has taken on a multitude of high-profile projects for clients in need of home renovations. The client came to us after they’d been let down by another designer. Their site needed a full repair job as it was riddled with layout issues and broken images. Leads and conversions had taken a hit, and Penny & Eddowes needed an experienced team to come to their rescue and re-establish their online presence.
Our team quickly got to work identifying the problems, establishing the root causes of the problems, and addressing them. We fixed the problems with the layouts to ensure the site returned to its clean and simple state. We also amended the broken images to ensure that Penny & Eddowes was conveying the appropriate visual image to its visitors.
We embarked on some additional work to bring the site up-to-date. We optimised the entire website for SEO purposes, ensuring that the right keywords were in the right places, optimising the image alt tags and generally laying the groundwork for more successful rankings on search engines. We also updated the content on the site, creating some compelling copy while keeping to Penny & Eddowes brand messages.
Lastly, we added a gallery for the client. This allowed them to showcase their skills in more detail, demonstrating to visitors exactly how their services could overhaul their entire home or business premises. The gallery is packed with great pictures of the Nantwich builders team at work, and each image has been fully optimised to boot. The team at Penny & Eddowes were so happy with the job we’d completed for them, they asked for our help with a splash page to help them recover their leads – you can find more information about that particular task in the Projects section.
Website Design Features
- URL rewriting for search engines
- SEO and keyword analysis
- JQuery and PHP
- Graphic design and image optimisation
- Content management system
- Copywriting service
- Managed WordPress hosting