Establishing your brand online can be a hard thing to achieve – but is easier with a bespoke web design. While it is tempting to cut costs by using a template for your website, there are lots of things to consider before making the decision. Themes are not right for everyone, and even those packed with features are often a minefield to manage that cause problems down the line. Here are a few things to consider when deciding whether or not to have a bespoke website design.

Spreading a Unique Message

In general, template based websites are very cheap and quick to put together. But the real challenge is knowing whether copy-and-paste template sites are better than the bespoke ones. In some cases they can be, but it depends on your message and the functions you want your site to have. Bespoke websites will help you to communicate your brand message and service quickly and uniquely. Functions that you require are added in to fit your exact requirements in a way which is easy for you to manage. Template websites are often over bloated and require a lot of tinkering with to achieve the look, feel and functionality you want. Even then it may not be exactly how you will want it. Bespoke website design gives complete control over the interpretation of your business. Well planned sites and content can help the customer instantly grasp your mission and choose your company over a competitor.

A steady Return on Investment

This is often something that is not considered by customers who want a website. The question of whether spending less on a template will give them a steady return over time. More often than not a website created with a template is unable to grow with the business. Bespoke sites are easier to continually develop to improve conversion rates from captured leads. New functions and alterations are easier with a bespoke site, meaning that it will always fit closer to the requirements of the website. Because of this there is a greater return on investment on bespoke sites than themed ones. While bespoke website design has a higher initial outlay, the continued upkeep and development of the site is easier, more cost effective and gives you the upper hand. Paying once to do the job right, is better than paying twice because the themed website didn’t achieve what you wanted.

Compromising on aesthetics and function

So, you want your business site to be noticed and you want to raise, meet and exceed customer satisfaction? If yes, it must be totally unique and different from what your competitors have. The site should trigger a positive reaction and help you make results. Your brand name, digital marketing strategy and web presence will be nurtured by the bespoke website. This will help you enthrall and entice potential customers effortlessly. With a ready-made template, your website’s level of consistency will be limited. And, the overall quality or fineness you wish to achieve will be restricted. Does the site help your clients access what they want in an effortless and straightforward manner? Does the site support user engagement? These are sensible questions that will help you pick themed versus bespoke web design.

Thinking ahead

One of the best reasons for choosing a bespoke web design is thinking towards the future. If you have an online strategy for your business then bespoke design can think ahead of where you are at now. A website can be made that is ready for the next step, ensuring that when you’re ready, your new function can be activated or added. Furthermore support on bespoke themes is normally better, while many themes are abandoned by the developer over time in favour of their latest development. This generally means that the theme you have will become outdated and to update it you will need to start again. Quicker lighter websites are preferred by Google, and are easier to update and maintain.

The Verdict

A website is one of the biggest and most significant investments you can make for your business. This is why you should verify if the investment will give you what you pay for. The website you design should be future proof. It must let you edit, add and update your site effortlessly.

If you have a project in mind, or are considering bespoke web design, you should get in touch. We’d love to hear about your project and help you achieve your goals.